Hootsuite Social Media Management

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Latest Articles

How to Create the Best Facebook Video Ads in 4 Simple Steps

Wondering if Facebook video ads are worth your time? Worth your attention? Worth your $$$? Then this post is worth it for you to answer those questions. Starting with this one… What are Facebook video ads? They’re ads to reach your audience further, and engage them more with video. N...

How to Schedule Instagram Posts: A Step-by-Step Guide

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Whether you’re running a business account, a creator account, or you’re building up your brand on the regular, using an Instagram scheduler is one of the ...

33 Facebook Stats That Matter to Marketers in 2020

Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. Effective Facebook marketing requires an understanding of the latest Facebook statistics an...

25 Twitter Stats All Marketers Need to Know in 2020

Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get...

12 Tips for Creating Engaging Visual Content on Social Media

The importance of creating visual content for social media cannot be understated. Need proof? Look no further than the Google Doodle. By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others. Strong visual content on social media has ...

Social Media Image Sizes: A Quick Reference Guide for Each Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion o...

9 Brands Doing Unique Things on Social and What We Can Learn from Them

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. But it’s important to stay on top of things. These days, simply having an overactive, wisecracking Twitter account isn’t enough to stand out. And frankly, it’s become...

19 Social Media Metrics That Really Matter—And How to Track Them

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the...

How to Live Tweet an Event: Tips, Best Practices, and Examples

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to. Think of it as a news report of an event. As the “reporter,” you hold the power to convey all the information your followers want to hear. And ...

37 Instagram Stats That Matter to Marketers in 2020

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year.Bonus:nl...

13 Social Networks That Are a Big Deal in Non-English Speaking Regions

When it comes to social media, thinking globally means thinking beyond the English language. The usual suspects—Facebook, Instagram, Snapchat, or Twitter—may not be relevant to the people you’re trying to reach around the world. Finding your target market is important to creating a solid soc...

How to Manage Multiple Facebook Pages at Once (Without Crying)

Managing multiple Facebook pages might seem daunting. But with the right tools, tips, and systems, the process is actually quite easy. You might be a digital marketer in charge of several brands’ social media accounts. Or you might be an entrepreneur whose business has multiple locations (e....