LunaMetrics | Google Analytics, SEO, & PPC Consulting

LunaMetrics | Google Analytics, SEO, & PPC Consulting - d07

Latest Articles

What Is gtag.js with Google Analytics and Do I Need It?

If you have attempted to add Google Analytics tracking code to a website recently, you may have noticed something new – a completely different Google Analytics snippet that looks like the code snippet above.There has been some confusion around what exactly this ‘gtag’ snippet is for. This article ...

Marketing Attribution in Google Analytics and Google Analytics 360

One of the most important concepts in Google Analytics is Attribution, the practice of giving credit to the many marketing initiatives that drive traffic and conversions on a website. It is also one of the most misunderstood, mysterious, and debated topics.We’ve created a series of posts about...

Smarter Marketing Planning With Data-Driven Attribution

Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperformi...

Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes

By Michael Bartholow / January 26, 201750% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automat...

Increase Revenue with Strategic Audiences in Google Analytics & Google AdWords

By Michael Bartholow / January 10, 2017Google Analytics Paid SearchDigital Marketing has changed. Where once marketing experience and wishful thinking about ideal customers drove spend, now it’s becoming easier and even standard practice to use your company’s data to enhance marketing decision...

Introducing New Workshops for Google Optimize and Google Data Studio

By Jon Meck / December 20, 2016 As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. T...

Using Google Analytics with Non-Ecommerce Websites

By Kristen Perko / December 15, 2016Google AnalyticsDuring our Google Analytics trainings, attendees often ask us to provide recommendations for objectives and metrics that they should focus on for measurement. With so much data available in Google Analytics and (frequently) limited resour...

The Best Chrome Extensions for SEOs and AdWords Professionals

By Megan Pritts / October 11, 2016Paid Search Search Engine OptimizationWorking in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish...

Google Analytics Announces a Free Version of Google Optimize

By Jon Meck / September 28, 2016 Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 cu...

AdWords Editor: The Best Time-Saver for a PPC Marketer

By Heather Post / September 12, 2016Paid SearchIf you know me, you know that I don’t like to waste time. I’m from Brooklyn, so I talk fast and I walk fast. I like efficiency and speed. This is very true in all facets of my life, including my work as a PPC marketer. That is why I love the G...

You Might Be Your Own Biggest PPC Competition

By Stephen Kapusta / August 31, 2016Paid SearchPaid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same commercial arena vying for the attention of consumer. Paid search competition has an interesting twist because ...