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16 Business Intelligence Tools for Ecommerce

Business intelligence tools can organize and analyze data from many sources to help owners and managers with critical decisions. Basic intelligence tools — Google Analytics, native analytics from an ecommerce platform — are free, but they often are time-consuming compared to premium alternatives...

Add a Web App Manifest for an Ecommerce PWA

Creating and loading a web app manifest file is among the first steps toward transforming an ecommerce website into a progressive web app that can be installed on a mobile device. The term “progressive web app” or “PWA” describes a website that employs practices and modern APIs to provide users with...

U.S., China Trade War Is Impacting Ecommerce

The trade war between the U.S. and China is affecting merchants in both countries. One U.S. example is Seattle-based Rad Power Bikes, which imports electric bicycles from China. Those bikes now incur a 25-percent tariff — roughly $200 per bike. The trade war between the United States and China h...

Want More Ecommerce Conversions? Improve Your Product Search

Modern search technology uses artificial intelligence and machine learning to deliver highly personalized and relevant results. The outcome is often a shorter path to purchase — and more conversions. Retailers have greatly improved their online stores in the past few years. User flows are streamline...

Using Amazon Ad Attribution to Track Offsite Campaigns

Amazon sellers have long been able to place Amazon Advertising campaigns outside of Amazon. Now, with the new advertising Attribution, seller-advertisers can track the performance of those campaigns. Sellers who run Amazon advertising on other platforms such as Facebook or Google have been unabl...

Learning from Google’s Responsive Ad Units

Google’s responsive ads allow advertisers to input multiple headlines and descriptions into a single ad unit. Google then tests the various combinations to obtain the best performance. Google has increased its emphasis on responsive ad creative. The first responsive ads were only beta features. Then...

11 Photoshop Alternatives for Image Editing

Impactful photos are an essential aspect of any merchant’s online store. While Adobe Photoshop has long been the industry standard for editing images, there are a variety of free or inexpensive applications with comparable tools. Here is a list of alternatives to Photoshop. There are online apps a...

Chrome’s ‘Mixed Content’ Updates Could Impact Ecommerce Sites

Google Chrome just announced important changes that could impact ecommerce sites. The changes address “mixed content” on a web page. Beyond text, a typical web page includes images, audio files, and videos. Those additional non-text resources frequently load as HTTP requests, not HTTPS. The dua...

7 Coding Barriers to SEO Success

Googlebot obeys only specific commands, ignores forms and cookies, and crawls only properly coded links. Thus errors and oversights in the construction of a site can impact the ability to crawl and index it. It’s natural to assume that everything humans see on a website is accessible to search e...

Reading List: Ben Houston of ThreeKit

Ben Houston “Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Ben Houston. He is chief technology officer of ThreeKit, which specializes in creating images for onl...