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5 Content Marketing Ideas for July 2020

The coronavirus pandemic will likely influence July 2020 activities. But that shouldn’t stop you from publishing seasonally-appropriate content. Content marketing is the act of creating (or sometimes curating) content, publishing it, and then distributing it with the aim of attracting, eng...

Covid-19, NFC, and the Future of Contactless Payments

Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers are now more conscious of what they touch. In this article, I will discuss NFC (...

20 Free Web Design Tools from Spring 2020

Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer prem...

Understanding ‘Sessions’ in Google Analytics

The word “session” in an English dictionary reads something like “a period of time devoted to a particular activity.” It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term “session” similarly. According to Google, a session on a Google Analy...

Ecommerce Product Releases: June 1, 2020

Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on social commerce, financial products for merchants, self-service ad platforms, selling on Amazon, and quick-launch commerce services. Got an ecommerce produ...

Writing Instagram Captions to Drive Sales

Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words, to address your products and brand. In this article, I’ll discuss posts and captions that drive sales on Instagram. Instagram truncates your captions ...

SEO How-to, Part 3: Strategy and Planning

The planning phase of search engine optimization involves identifying a strategy and roadmap to reach your goals. The process can be daunting. Consider these six steps as a framework: Goal setting. What do you want to accomplish? Measurement. How will you monitor performance? Site audits. What is...