Psychology for Photographers and other Creative Professionals

Psychology for Photographers and other Creative Professionals - 1119

Latest Articles

If You Don’t Do This On Purpose, It’ll Make You Miserable By Accident

Imagine:  You start a project at your computer.  You work and work and get 92% of it done… …but then you have to stop.  You’re so close, but can’t hit “publish” or “send” or “export.” How do you feel as you close your laptop? I don’t know about you, but this drives me batty.  As I walk away from my ...

Airplane costume + the power of the unfinished

Every morning, my son asks me if we’re going to the airport. I say no, not today. Then he asks if he should get his shoes on, just in case I change my mind. He lives and breathes airplanes right now. Naturally, he’s going to be one for Halloween, and I’m tasked with fashioning an airplane...

Is using psychology in marketing unethical?

I have an email from a reader here, and thought you might be interested to see it, too: “I’ve been struggling with something…There are all sorts of tips and tactics about how to attract customers, how to grab their attention, increase sales, up-sell, etc.  I understand many of these thin...

How To Market Your Work When Self-Confidence Is Low

You know that brief moment of hesitation at the dinner party that makes you miss the window to say “Hey, that’s what I do!” before conversation moves on? Or closing the tab on the ‘speaker application’ page of a conference, with a “Maybe next year?”  When you do creative work, even a slig...

Battling The Fear That Creates Procrastination

No matter how straightforward the class you’re taking, there’s always one step that makes you break out in hives.  Wait, I have to email someone and ask for ______?! Hold up, I have to actually tell someone, “Your order totals $2,391”?! Which brings us to Reason #4 that people ne...

The Embarrassment of Procrastination + New Class Announcement

  I sat on my college dorm floor with a set of watercolors, trying to paint a simple Christmas tree.  In my head, I saw a series of elegant green strokes forming a beautiful fir outline.  Guys.  When I started painting, it was like, cartoonishly bad.  Like something you’d see tacked on corkboard strips ...

The Psychology of Procrastination + How to Finish That Class

The lights glared in my face, but I could still see the couple hundred photographers assembled.  I love that first moment of giving a speech. “How many of you have, on your computer at home, at least one class that you’ve paid for, but haven’t finished?” A collective whoosh as everyone in th...

The Final Piece (Target Client Mastery 5/5)

My dad mused to me once, something like: “Isn’t it interesting that we tell our spouses we love them, over and over? We don’t just say “I love you, and I’ll let you know if that ever changes.” You keep saying it.” Earlier we walked through how to address sensitive issues with clients – is...

How To Talk About Tough Things Without Feeling Awkward (Target Client Mastery 4/5)

Have you ever told someone about something that was bothering you, and they waved their hand and said, blithely, “You don’t need to worry about that” and moved on? (Variations: “You’re overthinking it,” “Nah, it’ll be okay,” etc). They may have meant well, and perhaps they w...

Researching Your Target Client: Side Effects May Include… (Target Client Mastery 3/5)

I should have warned you about two things. First, there’s a side effect to doing target client research: Feeling better about yourself. Just this week, someone left me a comment saying she’d read my blog for years, but only recently started gathering info from past clients. She was stunne...

What the FBI Would Say To Your Target Client (Target Client Mastery 2/5)

In a hostage crisis, the FBI often sends in a highly trained negotiator. If you were in their shoes, what’s the first thing you would do when someone picked up the phone? Demand they stop what they’re doing? Lay out your strongest, well-spoken, 100% factual argument for why they shoul...

Does It Really Matter What My Target Client Eats For Breakfast?!

I stood in a room full of dark cabinets. Tiny spotlights flooded the curiosities inside. I spied a miniature carving of Hercules, a cat mummy, a human skull. On a desk lay an open volume with botanical illustrations. A museum sign explained they had recreated a typical study of a 17th century...
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