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Latest Articles

Black Friday Cyber Monday 2018: An Analysis of Over $1.5 Billion in Sales

With the page turned on another exciting Black Friday Cyber Monday, it’s time to take a look at the data and see how the over 600,000 merchants on Shopify did during this banner sales event. Analyzing what happened this year, and calling out a few key trends, is one way we want to equip st...

A Brief Guide to Shopify’s Shipping Services

Shipping orders to your customers is a vital part of running your ecommerce business, and there’s a lot involved, from choosing packaging to planning your shipping strategy. Underpinning those strategic choices, however, is the carrier that gets your order from point A to point B. Choosing...

Customer Onboarding: The Key to Repeat Customers

It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products.  In this episode of Shopify Masters,...

Watch Global BFCM Sales in Real-Time with Shopify’s Live Map

Black Friday Cyber Monday is no longer the exclusive domain of big box retailers. Businesses of all sizes continue to make their mark and bolster the shopping weekend’s tremendous growth. Last year, Shopify merchants alone generated $1 billion in sales in four days, all while selling and shi...

Cyber Monday: Your 7-Minute Survival Guide

Cyber Monday is here, but you already know that: you’ve been up for hours (after a full night’s sleep) watching sales pour in steadily as your customers wake up time zone by time zone to snag deals in your store. You’re already up to date on social mentions, and your temporary help is hu...

How to Use Gift Guides to Boost Your Holiday Sales

As the holiday season approaches, store owners will begin scrambling to get the word out about their sales. It’s important to get a good start. Many shoppers do a lot of research before big sale events and holidays. In fact, shoppers are researching Christmas gifts and gift ideas earlier than ...

Lessons in Scaling: From Go-to-Market to Growing a 20-Person Team

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots and accessories.More

Selling to Businesses? Create Partnerships Throughout Their "Stack"

Every business—including yours—operates with a "stack" of hardware, software, services, and vendors that work together to meet its needs and help it run efficiently. That's why strategic partnerships are especially powerful when selling to other businesses, letting you leverage the colle...