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29 Best Landing Page Examples of 2020 (For Your Swipe File)

Here’s our starting principle:A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing pag...

How to Build Empathy Into Your Landing Pages During COVID-19

The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses across most industries are scrambling to adapt. Brick and mortar retailers, restaurants, and hotels—just to name a few impacted sectors—are hurting from a stretch of time without customer...

Your Marketing Know-How, Augmented: Introducing Conversion Intelligence

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off.Marketers aren’t just struggling to invest time in creating great campaigns....

Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Google Ads are to online marketing what the “pizza move” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). But that initial learning curve can be a little daunting, especially if you’re sti...

14 Inspiring Popup Design Examples to Help Grow Your Online Business

For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked.And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups...

Using Facebook Lookalike Audiences to Grow Faster Online

Phew. You’ve moved your small business online, either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest offers. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling.N...

How to Build an Email List from Scratch (A Step-By-Step Guide)

If you’ve already got your first online store or landing page promotion set up, the next step is to get it in front of an audience. Because unfortunately, most people won’t just find you by random happenstance. (“If you build it, they will come,” doesn’t apply to online marketing. Sorry Ke...

The 20 Best B2B Landing Page Examples of 2020

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business.B2B products and services can be...

How We’re Working for You During COVID-19

Here at Unbounce, we’re continuing to watch and adapt to COVID-19 as details emerge. But this isn’t business as usual for anybody—it’s uncharted territory, and it’s understandable that many of us are feeling anxious about what comes next. Landing pages are certainly not top-of-mind for you at this ...