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LLamas, Snoop Dog and Barbados: Getting banking ads right

Banking has radically changed over the past decade. With new advancements in technology, you can now access, pay, and transfer your finances from anywhere. Many of the traditional banks quickly leveraged these new changes to help their customers, but many were left behind (and still are)...

Norm joins Media and Marketing podcast to speak about new WFA alliance

This week Unruly’s CEO, Norm Johnston, appeared on Mediatel’s Media and Marketing podcast.He joined Isabel Massey, group digital director at Diageo, and Stephan Loerke, CEO of the World Federation of Advertisers, to discuss the Global Alliance for Responsible Media. The alliance was form...

O is for Outstream

O is for OutstreamFor the next in the A-Z of adtech series, our Demand BD Executive, Luca Bozzo, looks at the wonderful world of outstream, where we began, how it’s being used, and what the future holds for this format.From humble beginnings to the fastest growing video format Outstream ...

N is for News environments

In this edition of the A-Z of adtech, we examine how premium environments like news sites, boost metrics for video ads.A recent study by Newsworks and the Association for Online Publishing (AOP) looked at ads in premium environments compared to social media and found some interesting results...

Becky Waring appears on the IAB podcast

This week, Unruly’s VP, Insight & Solutions, UK, Becky Waring appeared on the IAB podcast alongside Snap’s Ed Couchman.They both joined IAB’s Head of Marketing, Tom Stevens, to look in more detail at two areas of emerging digital: emotional targeting and camera marketing. Becky...

Things you need to know about adtech today

Our Programmatic wiz, Paul Gubbins, breaks down what’s been happening in the adtech sector over the past few months, and what the future holds.Growth numbers are on the up The IAB Internet Advertising Revenue report said that digital ads in the US accounted for more than $107bn in 2018, th...

Small but mighty: the rise of 6-second ads

Today 6-second ads are everywhere – we’ve just seen the first of them on linear TV, but not long ago they were revolutionary.Where did 6-second ads come from? In 2016 YouTube introduced the 6-second video and upended the industry’s dogged loyalty to the tried and tested 30-second format. For yea...

New WFA alliance is “fantastic opportunity” says Norm Johnston

New WFA alliance is “fantastic opportunity” says Norm JohnstonToday in Cannes, Unruly joined 16 of the world’s leading advertisers as they announced the Global Alliance for Responsible Media: an unprecedented, global collaboration with agencies, media companies and platforms, and industry ...

Our journey through Cannes Lions!

Each day this week we will be giving you a quick rundown of our highlights from Cannes Lions, and a summary of the emotions that people have felt across the festival from our CannesYouFeelIt app! What an amazing first day in Cannes! We’ve heard some great talks already from the likes of Samsun...

Norm Johnston joins Future Gazers panel at Cannes Lions

New for 2019 and in partnership with Twitter, the Future Gazers on the Terrace series brings together a group of hand-selected visionaries from across the industry to paint a picture of our world 18 months from now.Unruly’s CEO Norm Johnston will join the Future Gazers panel at Cannes Lions on Wed...

Unruly to monitor the emotions at Cannes Lions

Unruly will be tracking the emotions of visitors to this year’s Cannes Lions Festival. The #CannesYouFeelIt web app invites users to check-in one of six emotions at any location across the city of Cannes during the Festival. Data from each check-in is visible on a map of the City of Cannes, allo...

Unruly and News Corp AU launch a suite of new 6 second packages

News Corp Australia and Unruly are pleased to announce the launch of a suite of new 6 second packages.The packages were developed to help advertisers take advantage of the explosion and proliferation of the 6-second ad format. They combine New Corp Australia’s pre-roll inventory with Unruly’s outstr...