Web Analytics World: Online Marketi...

Web Analytics World: Online Marketi... - d43

Latest Articles

The Risks of Analytics in a Privacy Conscious World

For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place. Why do Google, Amazon, and Apple, for example, care wha...

The Real Reason for Amazon’s Success

Amazon has and will remain one of the worlds fastest growing companies. Since 2006, the online retailer has grown an average of 31% year over year, with no end in sight.  To maintain their massive growth rate, Amazon has been expanding by acquiring everything from Whole Foods to Zappos. This al...

localStorage vs. Cookies for Analytics Implementations: What You Should Know

localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it. But it is not the best solution for all cases, as 7-8% of users block it (on our site at least). I remember how excited I was when my fo...