Facebook doesn’t want you to burn through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature called Instant Videos that downloads and caches Facebook videos to your phone while you’re on Wi-Fi so you can watch them later on the go for free. Users will see lightning bolt icons on pre-loaded videos.
The Instant Video feature is reminiscent of Instant Articles, Facebook’s hosted content format that loads much faster than mobile websites so users don’t drop off waiting for a publisher’s articles to appear. Because videos load even slower than web pages, publishers might be keen to get involved to ensure maximum viewability for their clips.
The feature could also benefit Facebook’s new Watch tab of original video content, allowing it to cache...Read details...
Watch videos without burning data
This is the same cache game played by Google w/ news articles to avoid original content from getting their unique views. All this amounts to is a way for FB to limit web traffic and keep it localized to their platform and force increased ad spend on their platform. I guess investors aren't happy w/ the bottom line.
Oh great. Now the 1gb FB app can get more bloated with more things I won't watch or use 😂
I have unlimited data plan and I don't need even more space occupied by FB app in my phone. It's already ridiculously huge.
Are Facebook's efforts to fight fake news working?
Facebook acquires tbh, the Samsung connected tag, Terminal offers international-office-as-a-service and IBM now has its own blockchain solution. All this on Crunch Report. http://tcrn.ch/2rfCwti