It used to be that mass-market toys were the purview of the Mattels and Fisher-Prices of the world. But new financing avenues, like crowdfunding, have made it easier for entrepreneurs to get into the market.
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Primo Toys, developed its first prototype for testing in 2013. The next year, the company took the prototype to the Emerge Education incubator, which helps entrepreneurs learn about the educational toys market. In 2015, Cubetto went to the Highway1 incubator, which focuses on hardware development and production, and last year the company raised $1.6 million in a Kickstarter campaign.
Filippo Yacob, the founder of Primo Toys, was hoping to market to toy buyers and retailers when he attended the Toy Industry Association’s New York...Read details...
More than 6,500 backers helped Primo Toys bring this educational bot to homes and classrooms around the world.
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