Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and several dozen original shows will start
rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps.
By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for content they can’t get anywhere else.
Watch features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them. A Watchlist feature lets...Read details...
Facebook has a new home for original video
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