after capturing the hearts of many, the sizeable georgian team behind ‘hungry hungry hamsters’ spent an astounding 1984 hours building the incredibly comprehensive
set featuring 1350 tiny details. supremo, one of georgia’s largest producer of canned goods and food products was struggling to reach its target audience, as viewers were growing tired of traditional advertisements. as a solution, digital creative agency leavingstone launched its online series in an effort to revamp supremo’s image. this effort has lead them to win the
golden hammer creative case award as well as the access key award.
the set boasts 1350 tiny details, from the posters on the walls to the little french windows
with a dedicated fanbase,
leavingstone‘s short series focuses on a food-obsessed hamster family living through day-to-day activities. the extremely detailed set features a flower shop, a bookstore, a movie theatre, statues of important fictional hamsters, and even graffiti sprawled against the wall. the short series has won several awards at the kyiv international awards festival, including the advertising campaign award and the production design/art direction award.
the hungry hungry hamsters (EP: 1 – the family of hamsters) video ©
the cosy family market
the hamsters are gathered in front of the local bookstore
the apollo cinema found on the set is a replica of the oldest movie theatre in batumi, georgia
details of the snow filled town
the street corner has garbage on the floor, much like our real life streets
the hamsters’ living room
the miniature bedroom
the decorated corridor
the black and white tiled bathroom
mother hamster cooking lunch for her family in the tiny furniture
cover art of the series
agency: leavingstonecreative director: levan lepsveridzecopywriter: beka adamashviliproducer/directors assistant: meli bagdavadzeexecutive producer: giorgi toklikishviliart director/set designer: sophia antidzestrategic planner: salome zhvaniagraphic designer: keta zhorzholiani account director: natia gogia social media manager: nino modebadze, tamuna budahgashviliart department: fourk groupartists: beka sadaghashvili, tamar chavchanidze, levan kvaratskhelia, nino injia, teimuraz kartvelishvilidecorator: giorgi mamisashvili, levan kikilashvili, stanislav pestov, mariam kakhiashvilidirector of sound/music: giorgi gvarjaladzenarrator (georgian): joseph khvedelidzenarrator (english): tato rusiavisual effects: studio qubitzvfx: irakli gharibashvili, irakli omnadzedirector of photography: tato kotetishviligaffer/lighting: rati gomarteli, datuna gomartelicameraman assistant: sandro potchkhuavideo editing: levan butkhuzimaking of: pitha, toka shengelia, saba shengeliacasting manager: eka mjavanadzeillustrators: sopho kirtadze, varlam jmukhadze, ekaterine tabliashvili, ruslan beridze, sophio gogishvili, mari kakhurishvili, irakli toidzestoryboard: irakli toidzephotographer: (kikalastudio) vakhuna alania retoucher: abesalom kavelashvili
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edited by: lynn chaya | designboom
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